Leading Foodservice Distributor
Since 1885

From humble beginnings to becoming a leader in foodservice distribution, Performance Foodservice - Denver has a rich history rooted in service, innovation, and excellence. Established as part of a broader journey that dates back to 1885, our company has evolved through strategic mergers and acquisitions, consistently expanding our reach and services.

Today, as a part of Performance Food Group (PFG), a Fortune 500 company, Performance Foodservice - Denver stands at the forefront of foodservice distribution, serving thousands of customers across Colorado, Wyoming, and New Mexico. Our state-of-the-art 350,000 sq. ft. facility reflects our commitment to providing efficient, innovative, and reliable solutions to meet the challenges of today’s foodservice industry.

Performance Foodservice - Denver is driven by four core values

Service Excellence

We are committed to providing top-tier service with every delivery, ensuring our customers receive the products and support they need to succeed.

Innovation

We continuously seek fresh, creative solutions to improve our services and anticipate the needs of our customers.

Integrity

Honesty and reliability form the foundation of our relationships with customers, partners, and associates.

Community Support

We believe in giving back and supporting the communities we serve, from local sourcing initiatives to charitable efforts

Explore Our History
in Food Service

Performance Foodservice-Denver has grown and transformed under new leadership, embracing change while staying true to our roots. From the early days of Vendor Supply of America to becoming part of the PFG family, our journey reflects a commitment to excellence and growth.

1885

Pocahontas Foods

It all began in 1885 when Pocahontas Foods was founded by James Capers, marking the inception of what would later become part of Performance Food Group (PFG). Pocahontas Foods played an instrumental role in laying the groundwork for future advancements in food distribution. As the years passed, other key players in the industry also emerged, contributing to the vibrant tapestry of what would become Performance Foodservice - Denver.

1892

New Prague Flouring
Mill Company

In 1892, the New Prague Flouring Mill Company was incorporated, later transforming into the International Multifoods Corporation, further cementing the industry’s early development. This was a period of rapid industrial growth, and foodservice distribution was no exception. These early companies were built on the vision of meeting a growing demand for quality food products, laying the foundation for what was to come.

1885

Pocahontas Foods

1950

Leprino Foods

Fast forward to 1950, when Leprino Foods was established right here in Denver, Colorado, founded by James Leprino. Leprino Foods would later play a significant role in the local market, influencing the foodservice landscape in the region and contributing to Denver’s reputation as a hub for food distribution.

1955

Roma Distribution

Just five years later, in 1955, another milestone occurred with the establishment of Roma Distribution in Bradley Beach, New Jersey, by Louis Piancone. The inclusion of Roma would later become crucial to the expansion and service offerings of the Performance - Denver brand.

1957

Donsons Distribution Co.

As the industry continued to grow, Donsons Distribution Co. was founded in Denver in 1957, further establishing the city’s importance in foodservice operations. Denver was already becoming a key location for the food distribution industry by the mid-20th century, and these companies laid the groundwork for future expansions and innovations.

1970

Vendor Supply of America (VSA)

One of the most notable developments came in 1970, when Vendor Supply of America (VSA) was founded in Denver by Alan and Gerald Marcove. Specializing in providing vending customers with top-notch supplies throughout the U.S., VSA quickly became a significant player in the market. Their focus on vending was innovative at the time, and they saw steady growth throughout the decade.

1984

International Multifoods Distribution Group

By 1984, VSA’s success caught the attention of International Multifoods Distribution Group, who acquired the company. This acquisition marked a turning point for VSA, as it became integrated into a larger network of foodservice operations, increasing its reach and capacity.

1987

Performance Food Group (PFG)

Just three years later, in 1987, Pocahontas Foods underwent a major transformation, officially changing its name to become Performance Food Group (PFG). This rebranding symbolized a new era of growth and modernization for the company, aligning it more closely with the changing needs of the foodservice industry.

1994 - 1995

Strategic Acquisitions

PFG continued to expand through strategic acquisitions, such as the purchase of Leprino’s Restaurant Distribution Supply Division in 1994, followed by the acquisition of Pueringer Distribution in 1995. These acquisitions allowed PFG to broaden its portfolio, adding new capabilities and product offerings that would further enhance its ability to serve a diverse range of customers.

2002

Vistar Corporation

In 2002, Wellsprings Capital Management acquired Multifoods Distribution, appointing George Holms as CEO. This change in leadership led to another rebranding effort, with Multifoods Distribution Group becoming Vistar Corporation in the same year. Under this new name, the company continued to thrive, solidifying its position in the market as a leading foodservice distributor.

2005

Roma Denver

2005 was a landmark year for PFG as Vistar Corporation and Roma Foods merged, combining their strengths and expanding their reach across the nation. This merger was followed by Vistar’s acquisition of Donsons Distributing, which was then merged into Roma. This integration marked the establishment of Roma Denver, a key milestone for the region and a significant expansion of our operations.

2008

PFG, Vistar, Roma Merger

The following years saw continued growth and expansion. In 2008, private equity groups Blackstone and Wellspring, which owned Vistar, acquired Performance Food Group, merging it with Vistar and Roma Foods. This strategic merger not only enhanced PFG’s service capabilities but also solidified its reputation as a major player in the foodservice industry.

2009

Performance Foodservice

By 2009, PFG’s Broadline division was officially renamed Performance Foodservice, further strengthening the company’s brand by incorporating the expertise and offerings of Roma Foods into its broader service portfolio. This reorganization allowed Performance Foodservice - Denver to deliver more comprehensive solutions to its customers, ensuring they had access to a wider array of products and services.

2015

Public Listing

In 2015, Performance Food Group took a significant step forward, becoming a publicly traded company. This milestone reflected the company’s sustained growth, solid financial foundation, and commitment to innovation.

2023

PFG Joins the Fortune 500

Over the years, PFG has continued to evolve, and by 2023, it had achieved the remarkable distinction of being ranked as a Fortune 500 Global Company, standing at 272 globally and 84 domestically.

Have More Questions?

Connect with our team today and discover the unparallelled support you will receive from Performance Foodservice Denver.
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9940 Havana St
Commerce City, CO 80640

(303) 373-9123

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What Our Customers Say

PFS-Denver has been instrumental in our restaurant's growth. Their reliable service and quality products have allowed us to focus on what we do best - creating amazing dining experiences for our customers.

Molly Carson