Market Trends 1-31-2025

The Market Trends report for January 31, 2025, highlights ongoing weather challenges affecting produce markets across growing regions. Cold weather in the South is slowing production across multiple categories, while Mexico faces rain and cooler conditions. Honeydew availability remains critically short, with some suppliers declaring Force Majeure. Avocado supplies are improving, with better availability of small fruit sizes, though prices remain elevated through February. The report notes that Yuma is experiencing cold mornings and wind issues, affecting lettuce production and quality, with several items remaining on escalated pricing including cilantro, fennel, and green onions. The document provides detailed analysis of market conditions across protein, grain, dairy, and commodity categories to help operators make informed purchasing decisions.